Microsoft IE Launches Do-Not-Track Tool
Sick of being monitored online?
Microsoft’s latest version of Internet Explorer, due to be released in the US tomorrow, will include a do-not-track tool which will please many Internet users that feel concern about their online privacy.
Internet Explorer will be the first major Internet browser with such a tool, while Mozilla announced in January that its forthcoming release of Firefox will also offer provision for users to turn on do-not-track.
Both Google (Chrome) and Apple (Safari) Internet browsers have yet to declare support for the measure which may interfere with the targeting of their search-based advertising programs.
The do-not-track system is a recent idea, proposed just three months ago by the Federal Trade Commission in the US. It comes following growing consumer calls concerning the extent to which their online behaviour is tracked and targeted.
Read more at the Wall Street Journal.
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