ACMA Study, No Choice For Telcos
A new Australian Communications and Media Authority study has found that Australian telcos have no choice but adapt to the consumer appetite for iPhones, Internet TV, iPads and downloadable applications.
Global sales of portable internet devices such as Apple’s iPad are predicted to reach 150m per year by 2015 with Google’s Android likely to be the most serious challenger to Apple’s current dominance.
According to the study, telecommunications companies had responded to the new digital age by:
- Bundling content with voice services.
- Increasing their data quotas in line with increased consumer consumption of content.
- Improving the generosity of mobile telephony capped plans and packages.
- Creating their own mobile applications.
- Increasing the incentives for Australians to retain a fixed line service in their homes.
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